It's Nordic LARP Talks Oslo 2013, specifically Jana Pouchlá's talking about how to make LARP more accessible and welcoming to newbs. It's not a GC Summit talk; LARPing is not The Game; but I'm jotting notes anyhow.

• She's not Nordic, but Czech. She works with Court of Moravia, which runs LARP events. Since LARP is obscure in .CZ, many of her players are n00bs.
• Her own first LARP didn't go so well. Her friends told her to dress up and look for other players "downtown" late at night.
  • She never found any other players, who were all at a particular spot her friends forgot to tell her about.
  • She was alone because nobody thought to appoint the new player a guide.
  • [I wonder: why did she stick with this hobby? -ed.]
• When setting up a game for new players...
• In the first part, have an NPC give the players a lot of guidance
• Design the game with a structured narrative arc and let the players know that arc ahead of time
  • It's not realistic, but it gives them a better idea of how to act, and that's what they're nervous about.
• The Gamemaster can be a guide—not just running the game, but also helping the players know what to do, what their choices are.
• Tell folks to bring their friends. It's the friend's first game, but they're not alone, they're with someone they know.
• Invite the press to games for PR. [She doesn't mention this, but this also give some n00bs a better idea of what they're getting themselves into -ed.]
• Produced a video showing people LARPing, including someone asking n00b-ish questions
• Three reasons to like newcomers
  • They listen. If you tell them instructions, they don't think "Aw, I don't need this, I already know what's going on"
  • They are focused. They want to do it right and don't take it for granted that they will.
  • They are natural. They're not skilled actors; they're putting more of themselves into their characters.