…perhaps revealed via this New York Times job posting for a Director of Games, which I found out about thanks to the excellent Octothorpean playtest team WBYeats.

• Optimize games for discoverability, engagement and monetization
• Lead and manage strategy to optimize revenue and meet financial objectives.
• Innovate on existing games by managing plan, process, build and release and continually iterate.
• Manage product analytics and testing using multivariate analyses.
• Work closely across technology, design, marketing, and customer insights to identify business requirements and manage project deliverables.
• Stay abreast of the marketplace and competitive set.
• Understand drivers behind business performance and identify opportunities.
• Maintain project plan milestones and keep them up to date through coordination with team leads.
• Assure that projects complete according to schedule and within budget.
• Act as the client point-of-contact for all project-related issues.

It sounds like a "games" job that's somehow had most the joy drained out of it. I guess that's why it's a job listing instead of a volunteer post.