In this memoir, a reporter flees journalism to join the marketing department of HubSpot, a snake-oil-ish computer startup. At first I thought he was being overly harsh about the snake-oil-ish-ness. For example, he chides the startup for firing its employees so casually; this seems strange coming from a guy who landed at that startup because the failing old-media magazine Newsweek laid him off. But the more you read, the more you see this place had problems. Spoiler: the epilogue is about the company's illegal attempts to to procure this book's manuscript before it was published, probably with the intent to prevent the book's publication.