Wow, it's the site's 38 millionth hit. As usual, these "hits" aren't a measure of humans visiting pages; that count would be much lower. It's just requests to the website: every time a robot visits some page, the count goes up. If a human views a page that contains a dozen graphics, those graphics cause another dozen hits. So "a million hits" isn't as impressive as it sounds. But hits are easy to measure so that's what I measure. We can take a look at the log:

207.46.13.46 - - [28/Jun/2021:08:20:22 +0000] "GET /new/atom.xml HTTP/1.1" 200 18292 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"

This appears to be a bot from Microsoft Bing checking my blog for updates. Of the 4000 "hits" on my website yesterday, over ⅓ of them were the Bing bot checking my blog for updates. How many times did I actually update my blog yesterday? Zero, that's how many. All the other blog-checking-bots on the internet combined: Brandwatch, Hypefactors, Feedly, NewsBlur (yay!), Feeder, Omgili, Feedbin, Bloglovin, et frickin' cetera checked 34 times total. And that was plenty. That's why I say "a million hits" isn't so impressive; it's not necessarily a signal of an impressive website, maybe just some over-eager bots.

Anyhow, thank you excellent bingbot programmers for helping me to juke the stats. And to the rest of you, humans and bots alike: Thank you for reading.