RSAC (the RSA computer security convention) was in town, and for a while security advertisement abounded. This ad was my favorite. Seen from …

RSAC (the RSA computer security convention) was in town, and for a while security advertisement abounded. This ad was my favorite. Seen from across the street, the ad seemed to say that "Huntress" was some tool that mean computer crooks would use to target my business. Only when I got closer did I see that actually this Huntress thing was somehow supposed to protect me from this targeting.

bus shelter ad with copy: Hackers are targeting your business. [something tiny] Huntress is how

bus shelter ad with copy: Hackers are targeting your business. You need to be ready. Huntress is how

Like, if you're a CISO, one minute you're making a mental note to scan for this thing to expunge it from your network… and then the next minute you're cutting a check to install it.