New: Book Report: Why We Buy

Reading this book in 2005 was a waste of my time. When this book was first published back in 1999, it was probably pretty interesting. So interesting that everyone was talking about it. So I had already heard all the good bits from this book by 2003. Oh well. The author, Paco Underhill, wrote something else in 2004. I haven't heard 20 bazillion people talking about it. Maybe if I read it, I'll learn something. Then again, if that book is by a bestselling author and it came out over a year ago, why haven't I heard 20 bazillion people talking about it? Maybe it was awful.

Consumer lesson: Larry follows the crowd. Sometimes years behind.

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Posted 2005-11-12