It's a biography: The original Marlboro Man wasn't a ranch hand; he was more of an oil-tycoon-heir who dabbled in ranching. He's the "cowboy" in the title. I wasn't expecting the Marlboro Man, but I got him. Anyhow, for a few years, he had a pet elephant. Elephants aren't so easy to take care of, so his story is pretty interesting. Taking care of an elephant is a bunch easier if you have access to an oil fortune, but there are still plenty of hurdles.