Twitter grew out of a company called Odeo. In the early years of these companies, there was a lot of CEO turnover. Before you read this book, you might be curious how so many CEOs came to be ousted. By the time you're done reading, you might wonder how these guys stood each other as long as they did; their personalities seem sure to clash. After reading the story, I kept looking backwards, trying to figure out where things went wrong. Maybe Ev shouldn't have invested in his friend/neighbor's startup. Which, allegedly, Ev knew he shouldn't do. Or maybe that's me trying to tack some kind of tragic-hero narrative flow on top of the ensuing mess.