In which the Pricenomics writers report on some small and/or modern businesses. These folks didn't necessarily set out to be hipsters. A writer who sat in the park and wrote stories on demand. As he sat on a park bench with a typewriter, someone snapped a photo of him and put it up on Reddit. Thus many many folks railed against him as a hipster, threatening to hit him over the head with his typewriter. Some seek out hipsterdom; some have it thrust upon them accompanied by threats of violence. This book had some interesting stories and it was here that I learned about benefit corporations.