RSAC (the RSA computer security convention) was in town, and for a while security advertisement abounded. This ad was my favorite. Seen from across the street, the ad seemed to say that "Huntress" was some tool that mean computer crooks would use to target my business. Only when I got closer did I see that actually this Huntress thing was somehow supposed to protect me from this targeting.
Like, if you're a CISO, one minute you're making a mental note to scan for this thing to expunge it from your network… and then the next minute you're cutting a check to install it.